Let’s face it: in today’s noisy digital world, one email is rarely enough to make a lasting impression.
Think about your own inbox. How many messages do you open, skim, and forget within seconds? Now imagine your prospects, who are constantly being approached by other vendors, sales teams, and newsletters. If your outreach consists of a single message, you're likely to get buried and forgotten — no matter how great your product or pitch is.
That’s where multi-touch campaigns come in. And it’s why Ubico was built to make follow-ups not only easier, but smarter and more effective.
1. People are busy (and distracted).
Even the most interested prospects may miss or forget your first email. A follow-up brings your message back to the top of their inbox — and mind.
2. Timing is everything.
Your initial email might hit at the wrong moment. A well-timed second or third message could arrive when the prospect is finally ready to engage.
3. Trust takes time.
Building a relationship (even digitally) takes more than a one-and-done message. Multi-touch campaigns allow you to educate, demonstrate value, and gradually build credibility.
4. Data proves it works.
Studies show that over 80% of sales require at least five follow-ups, yet most reps give up after one or two. Consistent outreach dramatically improves your chances of getting a response.
A strong multi-touch sequence doesn’t mean spamming someone with the same message five times. It’s about strategic persistence and showing up consistently with value at every step. For example:
This kind of thoughtful sequencing keeps your outreach relevant — and respectful.
At Ubico, we know how hard it is to follow up consistently when you’re juggling a hundred other priorities. That’s why our platform helps you:
✅ Build smart multi-step sequences that feel personal, not robotic
✅ Automate follow-ups based on contact behavior (opens, clicks, replies, conversions)
✅ Sync exclusions and rules so you’re never following up with someone who’s already engaged
✅ Test different touchpoints with A/B testing and performance tracking
✅ Save hours while staying top-of-mind with potential customers
With Ubico, you don’t just “set and forget”, you launch campaigns that evolve and adapt with your sales cycle.
If you're relying on a single email to convert leads, you're likely leaving money on the table. Multi-touch campaigns don’t just increase your chances of getting noticed, they give you multiple opportunities to build trust, deliver value, and spark real conversations.
Ubico helps you stay consistent without burning out your sales team. Want to see it in action? Book a demo or get started today.
