The Challenge
Field Eagle’s sales team is founder-led and relies heavily on Sonia who is also the Managing Director of the company. It fell upon, Sonia to build and scale a sales stack fit for Field Eagles’ growth objective: to build brand awareness amongst their target market and connect with high-value contacts from multiple industries
Specifically, this required:
- Access to accurate and extensive B2B data across North America and APAC region
- The ability to identify and filter their niche target audiences effectively
- The ability to conduct efficient and sustainable outreach to maximize sales opportunities.
The Solution:
In January 2020, When Ubico’s sales team met Sonia at a conference in Toronto, Sonia was immediately impressed by the platform’s capabilities. He immediately decided to pick up Ubico to help her establish an effective outbound channel.
Ubico’s features ticked all the important boxes:
- Consolidation of outbound sales processes between data enrichment, highly engaged social prospecting, and integrated sequencing to maximize the productivity of the starting sales team.
- Hyper-specific lead filtering and dynamic personalization to complement Field Eagle’s case-by-case approach to multiple industries like Mining, Construction, Energy and Manufacturing
- Sophisticated AI-powered lead intelligence that would support more relevant and creative outbound approaches.
Results:
In less than a few months, Field Eagle’s two-person sales team has recorded impressive results:
- Over 75 MQLs and $850K+ sales pipeline sourced via outbound on Ubico.
- Multiple hours saved per day per user, reducing the need for early recruitment and associated costs.
- Improved data quality, especially in the Canadian market, enhancing the company’s national outreach.
- Smooth and effortless onboarding, thanks to an intuitive platform interface.
Ubico has proven invaluable for Field Eagle in scaling operations and results by maximizing the potential of multi-channel outreach.
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