Challenge:
The primary challenge faced by Northern Lights’ marketing team before investing in Ubico was the substantial manual effort required for prospecting and email outreach. Their existing tech stack lacked essential features, including:
1. Automating the sourcing process for accurate B2B contact data.
2. Consistently sending emails and syncing engagement data to HubSpot.
3. Deliverability support for their email infrastructure.
These shortcomings hindered the company’s pursuit of growth and revenue optimization.
The Solution:
Robert, who leads marketing at Northern Lights, was introduced to Ubico through a referral from a sister company in the Taylor Corp Division that had been using Ubico for its sales team.
Leveraging Ubico’s cutting-edge audience prospecting and campaign builder, Robert developed a robust outbound process. This enabled his team to create an individualized outreach strategy using high-caliber data points and ideal communication channels for optimal performance.
By dividing operations into two main areas—prospecting and engagement—they were able to hyper-personalize their strategies while managing results more effectively.
“Be prepared for what’s Ubico is going to deliver because it’s going to exceed your expectations”
Results:
Robert and his team has been briefly using Ubico and they have already experienced a noticeable improvement in 2 main areas:
- Increased productivity: With the automated multichannel sequences and integrated email enrichment process, Northern Lights’ team optimized their outbound strategy, delivering a better-structured outreach while focusing on a personalized approach. This resulted in over 20 new qualified conversations within 6 months of using Ubico.
- Tight Hubspot integration: Ubico’s Hubspot integration enabled their sales and marketing team to keep their outreach efforts aligned at all times for easier lead tracking and re-targeting.
- Iterate sales operations 2x faster: By leveraging Ubico’s all-in-one solution, they were able to move data much faster, allowing them to iterate more times and reach their goals ahead of schedule.
