The Challenge
The founder did not have a big budget to spend on expensive paid acquisition channels such as Facebook or LinkedIn. No sales staff, and no clear Ideal Customer Profile.
The Solution
Leveraged Ubico to launch a set of experimental campaigns to determine best ideal customer profile and help define go-to-market strategy with real market feedback data.
The Results
6+ campaigns launch, 50+ conversations with companies such as Kansas City Royals, Los Angeles Angels and Tottenham Hostpur.
