The challenge
Plus Travel Group had a very manual process, using an assistant to search the internet directories to input information into their CRM. They were using a combination of Salesforce + Marketo to send out marketing messages, but the outreach was unpersonalized and led to a poor conversion rate. The results were very inconsistent.
The solution
Ubico automated the process entirely, allowing Mark and his team focus their efforts on prospects who've started a conversation with them. Because of this, Plus Travel Group was able to 2x their number of booked meetings.
